a

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget.

242 Wythe Ave #4, Brooklyn, NY 11249
1-090-1197-9528
office@ourbusiness.com
Sydney, NSW
info@masterwebsolutions.com.au

SEO

COMPETITOR ANALYSIS

We conduct a thorough analysis of elements of your competitors’ approaches & tactics, for example some elements we look at:

  • Features on competitors’ websites (like search tools, product images, design/layout, etc.)
  • Social media approach (channels used, frequency of posting, engagement, etc.)
  • Content marketing tactics (blog topics, content types, etc.)
  • Marketing tactics (types of promotions, frequency of discounts, etc.)

KEYWORD RESEARCH & ANALYSIS

Keyword research is the process of finding and analysing actual search terms that people enter into search engines. The insight you can get into these actual search terms can help inform content strategy, as well as your larger marketing strategy.The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords.

Without knowing what keywords you should be targeting, it’s not easy to effectively optimise your website, target phrases for link building, or know what content to develop for your audience.

SEO Sydney

SITE AUDITING

A site audit is done to identify a wide range of website issues. It determines whether your website is fully optimised for search engine traffic, has any broken files or links, loads quickly, is user-friendly and has top-notch content.

Conducting regular site audits is important because even though your site may still be generating traffic, you want to be sure that it is reaching its full potential. Not addressing these issues could mean a plateau or even decrease in traffic, or a decrease in conversions.

 

SEO Sydney

CONTENT WRITING

Now, why would this be important to your website? Because websites need to draw those people who are searching for certain things. You need that traffic to come to your site, and stay on your site, to buy your product or click on your ads. So, you need search engines to point people to your site. The way to get search engines to point to a site is partially in the writing of good, optimal, search engine-directed content. your online content needs to cater to clients at all stages of the sales process in a series of smaller objectives.
SEO Sydney

BACKLINK BUILDING

A “backlink” is created when an external website links to yours. This why some people refer to them as “external backlinks” or “inbound links”. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. Once search engines have crawled pages on the web, they can extract the content of those pages and add it to their indexes. In this way, they can decide if they feel a page is of sufficient quality to be ranked well for relevant keywords. The more high-quality websites that link to you, the more likely you are to rank well in search results.
SEO Sydney

GOOGLE TRACKING

One of the first indications of how your website’s SEO is doing is looking at the amount of traffic coming to your website. In Google Analytics, you can find an overview of your website traffic. This informs you about important factors of your SEO campaign, like how many sessions there were on your website in a given time period, the site speed, the sources your website is getting most clicks from, and other factors.
SEO Sydney

SEARCH ENGINE OPTIMISATION (SEO)

SEO is a continuous effort that involves all the above steps. SEO is an on going process that needs to be done by a professional agancy to reach the targeted audience in Sydney. SEO will make your website highly recognisable to huge number of customers in Sydney. Master Web Solutions helped many businesses in Syndey to achieve high ranking on Google and reached the customers they desired. Contact us and use the potential advertising power of the internet.
SEO Sydney