COMPETITOR ANALYSIS
We conduct a thorough analysis of elements of your competitors’ approaches & tactics, for example some elements we look at:
- Features on competitors’ websites (like search tools, product images, design/layout, etc.)
- Social media approach (channels used, frequency of posting, engagement, etc.)
- Content marketing tactics (blog topics, content types, etc.)
- Marketing tactics (types of promotions, frequency of discounts, etc.)
KEYWORD RESEARCH & ANALYSIS
The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords.
Without knowing what keywords you should be targeting, it’s not easy to effectively optimise your website, target phrases for link building, or know what content to develop for your audience.
SITE AUDITING
A site audit is done to identify a wide range of website issues. It determines whether your website is fully optimised for search engine traffic, has any broken files or links, loads quickly, is user-friendly and has top-notch content.
Conducting regular site audits is important because even though your site may still be generating traffic, you want to be sure that it is reaching its full potential. Not addressing these issues could mean a plateau or even decrease in traffic, or a decrease in conversions.